Effective Strategies Of Social Media Integration On Website
We have listed the best ways using which you can integrate social media to your website. These can help you leverage social media networks for your commercial benefits.
1. Place Social Share Plugins On Product Pages
Placing social share plugins on product pages of an e-commerce website is a trending practice. This is because it helps generate social presence and conversation about the product on the social media channel.
A social share plugin allows the e-commerce store to place social buttons on a product page. These buttons when used by a website visitor allow him to share the product page on the chosen social channel. Among the many other displayed social media feeds on website, the product page will also be shared successfully.
It is recommended that only a select few and ‘relevant’ social share plugins must be put on the product pages.
Among the many available options, Facebook, Twitter & Instagram are the ones that receive great user-engagement. Here, it must be understood that these three platforms and other similar platforms (like Pinterest) have the perfect setting for such product page sharing. Adding a LinkedIn share plugin here would be futile as the concept and use of that platform do not align with an e-commerce website.
The social share plugins must be placed in close proximity to the image of the product or services to enable the website visitor to ‘see easily’ and share it quickly.
2. Embed Social Media Widget On Website
Embedding a social media feed widget on a website is one of the most lucrative approaches for displaying your social media hashtag feed.
A social media widget is capable of displaying all your social media feeds together at one place. The brand generated posts and fan-created content (user-generated content) are all aggregated and extracted by this tool into visually creative social media feeds.
The tool functions on the simple concept of a hashtag and pulls posts from the specified social media channels that contain the mentioned hashtag. For example #SayItOutLoud17 will pull posts from the specified social media channels (say Twitter & Instagram) that contain the given hashtag. Finally, the social media display wall will display all of this content on the social wall.
Social media feed can be easily embedded on a website with the social media aggregator, tool such as Taggbox. These tools have stellar functionalities and features such as content moderation, real-time feed sync and update, attractive themes and styling, responsive designs, automatic content filtering, support for flaky internet connection and more.
These widgets are an engaging concept to stay informed as updates and posts from brand and brand followers can be all seen here together at one place in real-time. Social widget work par excellently for corporate events, product launch events, promotional influencer meets, weddings, brand activations and more.
Display valuable social media UGC on website to build social proof & increase conversions
3. Shoppable Social Media Walls On Website
Similar to the above-mentioned tactic, you can collect & curate social media content on your website but the highlight is that you can make your social media content SHOPPABLE.
How? We’ll tell you.
Using the visual commerce solutions from Taggbox, you can tag products into you social media posts or UGC posts and add buying option and embed it as Shoppable social media gallery on website.
This will help you increase your possibilities of conversions, build brand reliability & trust, boost engagement, and deliver a peerless shopping experience.
4. Display Social Media Videos
For a fact, video content is more ‘convincing’ and appealing to users. Videos are the undisputed winner when it comes to content sharing, passing a social message, encouraging audience participation, convincing the viewers for a particular occasion or contest etc.
Videos grab user attention and let the message sink into his mind. Social media videos are simply videos that are created and shared on social channels. Such videos provide an easy social media integration on website. Thus you can embed the social media feed of your videos on your website effortlessly.
Blog posts that are lengthy or tutorials on ‘how-to’ can be quickly explained via engaging videos. The social media video feeds of such videos can then be displayed on websites for enhanced interactivity.
Also Read: 3 Best Social Media Widget and Tools for Websites
5. Integrate Social Media Based Commenting System
Commenting tools encourage conversations and allow for human-to-human interaction thus creating a strong authenticity and reliability of the information.
A social-based commenting system, such as Disqus or Facebook Comments is a robust way of integrating the experience of commenting and initiating conversations among people. Social conversations are always engaging.
These ‘commenting systems’ are designed in a way that requires commenters to sync one of their social media accounts for commenting. This way only a genuine profile is linked to your identity as a commenter and it helps reduce the presence of trolls and spams online.
Social based commenting systems are designed in a manner (rating system) that brings forward the most liked or engaging/informative comment to the top of the discussion. This is designed to bring to the helm the most relevant information among the countless other comments. The most relevant and interesting information is thus presented to the readers.
6. Showcase Social Media Reviews
There’s a powerful subjective element called social proof. It is simply a practice which makes online users, people like you and us believe or buy something when we see another person recommending it, sharing positive reviews about it or perhaps buying it right before us.
Showcasing social proof is simply integrating social reviews and recommendations of your former customers on your website for your potential buyers and website visitors to see. Social proof has been said to be trusted by 79% of customers and it also helps augment sales and website conversions.
When former customers share positive feedback and recommend the quality and durability of a product/service, the same can be utilized justly by a business as social proof for potential buyers in case they have purchasing qualms.
A potent way to display reviews on website is through embedding reviews widget. Using reviews widget you can aggregate reviews through different platform like Yelp, Google, Facebook, Airbnb etc.
You can also ask your audience to post a review using your hashtag and then this hashtag can be used to create a display a live hashtag feed across any marketing touchpoint!
Benefits Of Integrating Social Media On Website
Social media presents a plethora of opportunities for businesses that can hugely benefit the brands financially and non-financially. We have brought together with 10 most crucial benefits of integrating social media on the website.
- Reach a wider audience with extended exposure.
- Amplify your website’s interaction and engagement capabilities.
- Gain insights into consumers’ social behavior.
- Channelize traffic by integrating social media on the website and vice-versa.
- Enhance your website vibrancy through creative visual social content.
- Build brand image & reputation through communications.
- Build social proof by promoting User-generated content from social media.
- Increase your conversions and sales.
- Deliver a superlative consumer experience.
With the endless opportunities that social media presence for a business, it is recommended that you link social media to your website.
The benefits that we have highlighted here are a piece of evidence to the fact that you cannot go wrong with social integration. Just choose the right and most suitable option from the above-mentioned ways and get going on the road to business growth.