Start Me Up
Getting Into The Matter
To plan and build the best possible website for your business, we need to get to know you. We start things off with an online meeting followed by data analysis from your Google Analytics, SEO, and competitors. This report guides the choices to be made in your content strategy and web design.
Assess and Progress
We assess your existing content and website structure, and determine what to keep and what to improve upon. During this time we generate a strategic sitemap. This planning tool serves as a blueprint for the overall structure of your site — what content you have, what you need, and where it will all go.
YOUR DESIGN BLUEPRINT
Data is gathered in our initial research and the sitemap is built out to a working prototype of your website. This framework allows you to agree to and input on the design, feel and look of your handcrafted web site.
Content Is KING
Keeping and Creating Content
Once the layout of your website meet approval, the prototype is ready to be filled with all the copy that’s needed to tell your story. Headlines, text blocks, CTA buttons, menu items, and more are collected then input.
POPULATION & QUALITY ASSURANCE
Here’s where we fine-tune the site and start moving all that awesome copy into place through our QA process, accomplishing 30% content completion and squashing any bugs as they come up. We also migrate any existing blog content, and help you polish your site to a high gloss.
Custom Design Process
We Put It Together
The objective of this stage is to build out a custom website that best represents your hopes, aspirations and business — it can grow with your business, your customers, and new technology without the need for full rebuilds and redesigns.
COMPS, GUIDES & DESIGN SYSTEMS
Taking the prototypes and style tiles, we pull together the final creative vision for your website. From homepage designs to an interior style guide, hover states, and typographic styles, we nail down the design systems that will be applied throughout your website.
Introducing Your New Website
Now that the content is in and the site has been quality assured and tested, we create a launch plan to archive your old site and release your shiny new one to the public. We ensure analytics are in place, and that your site is submitted to the appropriate search engines so it’s ready to get to work.
BUILDING YOUR BRAND
Websites can’t do all the work themselves. SEO and performance are an ongoing process, supported by techniques including social media, digital ads, and content marketing. With consistent effort and attention to your analytics, your website can make a huge impact on leads and sales — and we can teach you how.
HANDING OVER THE KEYS
This is the most exciting part — handing over control and empowering you with everything you need to know to maintain your site. We take as much care in crafting your site’s Dashboard system as we do designing its public-facing elements, to ensure you have a smooth, intuitive experience adding to and managing your content.